Requirements
Facebook must be connected under Settings → Integrations before this trigger is available.Configuration
Select the Facebook page and lead form to watch. The trigger fires once per new lead submission on that form.Available variables
| Variable | Description |
|---|---|
{first_name} | Lead’s first name from the form |
{last_name} | Lead’s last name from the form |
{phone_number} | Lead’s phone number from the form |
{email} | Lead’s email address from the form |
{fb_ad_name} | Name of the Facebook ad |
{fb_campaign_name} | Name of the Facebook campaign |
Use case
A Facebook ad captures a lead for a home services company. The trigger fires, a Call Lead action dials within 30 seconds, and the agent qualifies the lead before any human touches it. The call outcome routes to either a HubSpot deal creation or a Send SMS with a booking link.Next steps
Actions
Choose what Wave Runner does after the trigger fires.