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The Facebook Lead trigger fires when someone submits a Facebook Lead Ad form connected to your workspace. Use it to call new leads within seconds of form submission, before they lose interest.

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Requirements

Facebook must be connected under Settings → Integrations before this trigger is available.

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Configuration

Select the Facebook page and lead form to watch. The trigger fires once per new lead submission on that form.

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Available variables

See Variables for the full Facebook Lead variable list.

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Use case

A Facebook ad captures a lead for a home services company. The trigger fires, a Call Lead action dials within 30 seconds, and the agent qualifies the lead before any human touches it. The call outcome routes to either a HubSpot deal creation or a Send SMS with a booking link.

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Next steps

Actions

Choose what Wave Runner does after the trigger fires.