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Campaigns connect an agent to a contact list and dial automatically on a schedule you set. Before you start, make sure you have an agent with a phone number assigned and at least one contact list or CSV file in Contacts.
You need the Manager role or higher to create and manage campaigns. Viewers and Members can see campaigns but cannot start, pause, or delete them.

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Creating a campaign

1

Open the new campaign dialog

Go to Campaigns in the navbar and click New Campaign. Accept the terms of use when prompted.
2

Name your campaign

Enter a name you will recognize in the campaigns list. For example: “Database Reactivation Q2” or “May Follow-up Sequence”.
3

Attach a workflow (optional)

Select a workflow from the Workflow dropdown to run a multi-step sequence instead of a simple dial-through. Leave it set to None to dial each contact directly.
4

Select an agent and set a daily cap

Choose the agent that handles the calls. The agent’s voice, prompt, and analysis settings apply to every call in this campaign.Set a Daily Cap — the maximum calls per day (1–1,000). The default is 100. Wave Runner pauses the campaign when this limit is reached and resumes the next calling day.
5

Select a contact source

Select a named list from your contacts. Wave Runner calls every active, non-DNC contact in that list.
6

Set calling days and hours

Toggle the days the campaign is allowed to dial. Monday through Friday are selected by default.Set the start and end time for daily calling. The default window is 9 AM to 5 PM.
Calling hours run on the server clock. Match the window to your contacts’ local time zone if you are calling across regions.
7

Configure retry logic (simple campaigns only)

Set Wave Runner to retry contacts who were not reached:
  • Max attempts — how many times to try each contact (1–10)
  • Delay between attempts — minutes to wait before the next attempt (1–10,080)
  • Retry when call result is — No Answer, Busy, Voicemail, or Failed
The default is one attempt per contact. Contacts marked interested, not interested, or do-not-call are never retried.
8

Create the campaign

Click Create Campaign. The campaign saves with idle status. Wave Runner does not dial anyone until you start it.

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Starting, pausing, and stopping

Start

Hover over a campaign card and click the play button. Dialing begins immediately if the current time is within your calling window.

Pause

Click the pause button on a running campaign. Calls already in progress complete normally.

Resume

Click the play button on a paused campaign. Dialing picks up where it left off.

Delete

Click the trash icon to permanently delete a campaign and all its call records. This cannot be undone.
Completed campaigns cannot be restarted. To re-dial the same contacts, create a new campaign with the same contact source.

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Campaign results

Click any campaign card to see the full call list. Each row shows:
  • Contact name and phone number
  • Call status: calling, answered, completed, failed, no answer, or busy
  • Outcome: interested, not interested, callback, do not call, voicemail, or wrong number
  • Sentiment: positive, neutral, negative, or frustrated
  • Duration and time of call
Expand any row to read the AI-generated call summary. The top of the details panel shows aggregate stats: total dials, total answered, interested count, DNC count, average duration, and daily cap progress.

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Next steps

Manage contacts

Import and organize the contacts your campaigns will call.

Workflows

Build multi-step campaign sequences with wait times, SMS, and branching logic.