> ## Documentation Index
> Fetch the complete documentation index at: https://docs.waverunnerai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Lead

> Start a workflow when a new lead is captured from a Facebook Lead Ad.

The Facebook Lead trigger fires when someone submits a Facebook Lead Ad form connected to your workspace.

Use it to call new leads within seconds of form submission, before they lose interest.

## Requirements

Facebook must be connected under **Settings → Integrations** before this trigger is available.

## Configuration

Select the Facebook page and lead form to watch. The trigger fires once per new lead submission on that form.

## Available variables

| Variable             | Description                        |
| -------------------- | ---------------------------------- |
| `{first_name}`       | Lead's first name from the form    |
| `{last_name}`        | Lead's last name from the form     |
| `{phone_number}`     | Lead's phone number from the form  |
| `{email}`            | Lead's email address from the form |
| `{fb_ad_name}`       | Name of the Facebook ad            |
| `{fb_campaign_name}` | Name of the Facebook campaign      |

See [Variables](/workflows/variables) for the full Facebook Lead variable list.

## Use case

A Facebook ad captures a lead for a home services company. The trigger fires, a Call Lead action dials within 30 seconds, and the agent qualifies the lead before any human touches it. The call outcome routes to either a HubSpot deal creation or a Send SMS with a booking link.

## Next steps

<Card title="Actions" icon="play" href="/workflows/actions/overview">
  Choose what Wave Runner does after the trigger fires.
</Card>